Honey and PayPal Shopping

Leading strategic and tactical research across Honey and PayPal Shopping for a community of over 20 million online shoppers

Time
July 2021 - Present

Role
UX Researcher

Tags
Large-scale Survey / Remote Interview / Diary Study / Usability Testing / Focus Group / Concept Testing / Literature Review

Overview

Team Digital Wallets - I’m specifically driving the Shopping pillar

Story

Tools  Qualtrics
dscout
UserZoom
Excel
Figma
Miro

Currently, I’m the primary UX Researcher driving and owning research across Honey and PayPal Shopping products to scale top-of-funnel leads, increase checkout selection rate, and drive greater adoption with cash back offers.

Methods  MaxDiff Surveys
Sampling and Recruiting
Diary Studies
Virtual Focus Groups
Remote Interviews
Usability Testings
Iterative Concept Testings
Literature Review
Qualitative Coding Analysis

In efforts to encourage teams to make user-informed decisions, I’m cross-collaborating with cross-functional teams (Product, Design, Eng, PMM) to ensure that we’re creating and launching joyful experiences informed by foundational bodies of work. Recent product launches my research has impacted include: Comparison Shopping experience on Honey’s web shopping destination (See it in action here), Honey Mobile Safari Extension acquiring ~1M weekly active users, growing ~$141K weekly revenue, and Product Cash Back Offers scaling to PayPal mobile experience with 7% conversion rate.

I can’t share specific projects or findings from my work, but I’m happy to share about my research process and approach - so feel free to contact me! 😊